The digital advertising landscape in 2025 is more competitive than ever, with brands fighting for attention across Facebook, Instagram, Google, TikTok, and dozens of other platforms. Yet Telegram stands out as one of the few social networks where advertising opportunities are still relatively underutilized. Working with a trusted telegram marketing agency gives businesses direct access to this fast-growing platform, which now surpasses one billion monthly active users worldwide. Unlike many other social channels, Telegram is built around privacy, community-driven engagement, and innovative ad formats such as bots and mini apps that allow for seamless brand integration.
What makes Telegram unique is the way users interact with content. Unlike other platforms, there is no endless feed of unrelated posts and distractions. Instead, communities are built around specific interests, making targeting more precise and user interactions more meaningful. In addition, Telegram continues to roll out new ad formats such as bots and mini apps, opening up more possibilities for brands to integrate their campaigns seamlessly into user experiences.
Key Benefits for Brands & Marketers
One of the most important reasons marketers are shifting their budgets toward Telegram in 2025 is cost efficiency. With less competition for placements, Telegram ads can often achieve significantly lower CPMs and CPAs compared to established platforms like Meta or Google Ads. For brands that want to maximize every marketing dollar, this difference in efficiency makes Telegram extremely attractive.
Another major advantage is the high level of engagement. The average Telegram user opens the app 21 times per day and spends more than 40 minutes engaging with channels, bots, or mini apps. For advertisers, this means campaigns do not just reach users but actually capture attention. Targeting is equally advanced: businesses can segment audiences based on device type, country, interface language, premium subscription status, or even crypto wallet ownership, ensuring that campaigns reach precisely the right audience. For premium brands, the ability to directly access Telegram Premium users — over ten million of them — is particularly valuable, as this audience is proven to spend more and engage more deeply.
Most Effective Telegram Ad Formats
Telegram provides a variety of ad formats designed to align with different marketing objectives. Sponsored messages allow brands to communicate directly within relevant channels, creating an organic way to deliver a message without being disruptive. Banner ads and full-screen creatives are more visually striking, designed for awareness campaigns that need strong visibility. Mini app ads have quickly become one of the most powerful options, allowing users to engage with content in an interactive way that increases conversion potential. Task ads, which integrate advertising objects directly into mini app tasks, add a gamified layer that makes advertising feel like participation rather than interruption. Beyond these direct ad formats, influencer marketing on Telegram is also proving highly effective, as trusted channel owners can introduce a brand to their loyal communities in a way that feels authentic.
Telegram Advertising Statistics You Should Know
The numbers behind Telegram advertising tell a compelling story. The platform has already surpassed one billion monthly active users and ranks as the seventh most popular social media platform worldwide. Telegram channels alone generate more than a trillion views every month, providing an almost limitless pool of impressions for advertisers. Users are highly active, opening the app dozens of times per day and engaging with content at a rate far above industry averages.
From a cost perspective, Telegram delivers a powerful return on investment. Studies and campaign results have shown that user acquisition costs on Telegram can be up to three times lower than on other social networks. For businesses seeking scale, it is possible to drive as many as 50,000 users per day to a bot or mini app. Influencer campaigns on Telegram are equally impressive, often generating six dollars or more in return for every dollar spent when executed correctly.
Success Stories & Real Results
Brands across different industries are already proving the value of Telegram advertising. In the crypto sector, one campaign achieved a click-through rate of 8.7 percent with mini app ads, which is 49 percent higher than the industry benchmark. A gaming client was able to acquire more than 24,000 users in just two weeks by testing various creative formats and refining their targeting strategy until they discovered the most engaging combination. Fintech and e-commerce brands also report that Telegram consistently delivers lower cost per lead than anticipated, making it easier to scale while keeping acquisition costs under control.
What stands out in these case studies is not just the volume of users reached but the quality of the interactions. Campaigns result in real, measurable outcomes such as active users, loyal channel subscribers, and meaningful conversions. Unlike platforms where impressions can be inflated by low-quality traffic or bots, Telegram maintains strict moderation standards to ensure advertising remains credible and free from spam.
How to Start Your Telegram Ads Campaign
Launching a campaign on Telegram does not need to be complicated, but it does require expertise to fully unlock the platform’s potential. The first step is to define your campaign objectives, whether you are looking to grow a channel, drive traffic to a bot or mini app, or generate conversions for a website. Once goals are clear, competitor research and audience analysis provide the insights needed to identify the right placements and the most effective creative strategies.
From there, creative development becomes essential. Eye-catching banners, compelling sponsored messages, or engaging mini app integrations make the difference between a campaign that fades into the background and one that captures attention. With instant moderation, ads can go live quickly, allowing you to test and iterate in real time. Continuous optimization then ensures that targeting is refined, messaging is improved, and results are consistently maximized.
Final Thoughts
Telegram advertising in 2025 is no longer a hidden opportunity reserved for early adopters. It has become one of the most effective, affordable, and scalable ways for brands to connect with highly engaged audiences worldwide. With its unique ecosystem of channels, bots, and mini apps, combined with lower competition and superior targeting options, Telegram offers marketers the chance to drive growth and maximize ROI in ways that other platforms cannot match. For businesses that want to stay ahead of the curve, now is the time to embrace Telegram as a central part of their digital marketing strategy.